Startups Seek to Master the Education Market

March 5, 2012

The increasing flow of venture capital into K-12 and heightened interest in educational technology are creating opportunities for market newcomers

Less than a year ago, Sam Chaudhary and Liam Don met at the University of Cambridge in England during a so-called startup weekend, an event where would-be entrepreneurs, Web designers, and software developers gathered to brainstorm for 54 hours straight.

The two had coffee in London about a month later and hatched an idea. Within days, they had applied to an American business-incubator program for education entrepreneurs, and by last August, they had launched Class Dojo , a classroom-management tool for teachers, which has grown significantly in schools since it was launched.

[Read the entire article at Education Week]