Building a brand, especially in a Wild West world like the App Store, is no small feat. But there are a number of companies that have managed to rise to the top of the charts in the app stores without established brand power behind them. Motion Math, born from a couple of guys who met at Stanford and had a passion for math and the power of new devices to help educate, is one of these success stories.
Math in action
On a recent visit to my son’s kindergarten class I was excited to see a group of students playing Motion Math: Hungry Fish on the classroom iPads. They, of course, turned the individual play into an immediate competition to see who was on the highest level. But they were obviously engaged with the game play, and found the action of putting the two numbers together really fun.
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